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Icebloc is a better drinking experience than straws. It stops ice and bits getting in the way, to let your drink’s flavour flow. Made of plants, re-usable and compostable.
About
75% of people we surveyed don’t like ice getting in the way of their drink. But plastic straws are out and paper ones go soggy. Icebloc stops the ice and bits in your drink hitting your lips and teeth. And besides, a straw blocks the aroma of your drink, so we think drinks taste better using the Icebloc. It’s made of plants, re-usable, compostable and makes your drink SWIGGABLE! MOST IMPORTANTLY it's brandable, so bars and drinks companies can now get their name in the glass
Key Benefits
- A better drinking experience than the straw. Straws block the full flavour of your drink and restrict the flow. Icebloc allows you to drink au naturelle - full flavour and swiggable! - Environmentally friendly, the Icebloc can be reused over and over, then composted when you’re done. Plus it’s no hassle to clean and can even go in the dishwasher! - Most drinks branding stays behind the bar. Now drinks companies/bars/hotels/airlines can get their brand in the glass, whilst being an actual benefit to the user.
Applications
Promote your brand with an eco-friendly promotional product that is actually useful. Pimms tested the Pimms branded Icebloc in 2 busy pubs over 2 months in summer 2019. Sales of Pimms increased 74% and 80% of customers took the Icebloc home with them.