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Hurd is a free app that helps people take meaningful climate action at work. Through accessible learning and a vibrant community, we turn intent into impact—one step at a time.
About
Hurd exists to democratise climate action, making sustainability feel simple, accessible, and engaging for everyone. We know that climate change seems overwhelming, so we take a different approach—breaking down barriers with jargon-free learning, practical steps, and a welcoming community, to support individuals who want to make a difference, but have no idea where to start.
Our content is designed for everyone, no matter their role, industry, or level of experience. We avoid guilt and doom-mongering, instead fostering a culture of curiosity, optimism, and collective action. By making it easy to integrate sustainable actions into daily work, we help employees transform positive intentions into real impact—taking them on one step at a time.
Key Benefits
The benefits of Hurd extend across all levels of an organisation, helping individuals—from new starters to the C-suite—to meet their goals. For Gen Z and early-career professionals, Hurd provides a sense of purpose at work, empowering them to make a meaningful impact, whilst building the knowledge and skills that will be in high demand as we transition into a greener economy. Meanwhile, for senior managers and CSOs, Hurd is a powerful tool to boost employee engagement and retention by meeting the growing demand for purpose-driven work. It enables leaders to set the standard for sustainability within their industry and, crucially, move beyond good intentions by equipping employees with the practical tools to integrate sustainability into their daily jobs.
Applications
Gen Z & Early-Career Professionals
A generation entering the workforce with a strong desire for purpose and impact. They want to contribute to solutions for climate change but don’t know where to start. With wages stretched and traditional career paths shifting, they’re looking for more than just a paycheque – they want a workplace that aligns with their values.
CSOs & ESG Leads
Sustainability professionals navigating complex corporate structures within an unstable political and economic landscape. They need to build a business case for sustainability, influence leadership, and drive action across their organisation—beyond just reporting and compliance.
Senior Managers & HR Leaders
Faced with decreasing staff retention rates and disengagement, they need to create workplaces that inspire employees. With Gen Z and millennials job-hopping for more meaningful work, companies that don’t offer opportunities to tackle issues like climate change risk losing their best talent.