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Patients receive personalised interactive digital health information, education and support tools directly from their doctor to view, save and share using multiple devices
About
Healthinote is a digital platform for patients to receive personalised health information and digital services from their clinical team. It was developed with patients and healthcare professionals with an aim to empower people around the world to manage their health and care, to avoid preventable illness and to make informed decisions about their treatment. Patients are frustrated by poor access to health information and services. They want transparency, convenience, access, and personalised healthcare products and services. With Healthinote, patients receive a link by email, text message or printed QR code that allows them to view a message from their clinician with information that has been selected specifically for them. The information can be viewed on a web browser or via the Healthinote app. We work with a number of credible and trusted content partners including NHS digital, HCI (a provider of over 600 videos that have been licensed for the NHS) and a growing number of charities and patient groups. We also create content with our in-house team of medical writers, designers and developers, specialising in building avatar-led, immersive (augmented and virtual reality) animations to deliver information that is easy to understand for people of all ages and backgrounds. Healthcare professionals use the Healthinote platform to prescribe and recommend content, apps and digital services to their patients, this can include tools to support more holistic care such as psychological support, pain management and exercise recommendations. To make the journey easy for healthcare professionals, Healthinote integrates with clinical systems, such as eConsult, to make sending information to patients a seamless part of the consultation. Soon, the healthcare professional interface will also feature machine learning to suggest the most appropriate information and services available to send to patients. The Healthinote platform can help pharma increase engagement with its patient information and education resources. By making these resources available to healthcare professionals to digitally prescribe to their relevant patients we can extend the reach of such resources and provide patients with the reassurance that their doctor, nurse or pharmacist has recommended it to them. Healthinote is already available in over 3,000 UK clinics and reaches 26.5 million patients. Despite starting in the UK, the platform also features multilingual capability making it an ideal channel for projects that extend across multiple geographies. Healthinote is built on a gaming engine, opening up the opportunity to include innovative content formats, like virtual and augmented reality, and interactive content to collect data about patients’ experiences and preferences. These insights are reported back to our partners as anonymous and aggregated data reports that deliver insights about patient behaviour, experiences and outcomes.
Key Benefits
• Provide patients with easy access to relevant and credible digital information and support services directly from their clinical team • Support patients to self-manage effectively, increase adherence to medication and improve outcomes • Save time in the consultations • Increase the reach of and engagement with high quality patient resources from industry • Deliver data driven patient insights
Applications
The Healthinote platform takes a patient centric approach and is therapy area agnostic to allow patients to manage their entire health from one convenient place, even when they are managing multiple co-morbidities. The Healthinote platform offers an opportunity for: • Partners to disseminate information, education and support services to patients • Healthcare professionals to create personalised ‘information prescriptions’ for their patients • Patients to access personalised, trusted and credible health information and support tools Cognitant Group, the company behind the Healthinote platform, works with the following partners to create high quality, credible information and education that is accessible for patients: • Healthcare providers • Charities and PAGs • Industry/Pharma With an in-house production studio that specialises in creating innovative and immersive content for patients, Cognitant works on creative briefs to create new information and services for patients. As part of the production process, Cognitant co-creates with both healthcare professionals and patients to produce content that is easy to understand and transcends the health literacy barriers that many patients face. For our pharma and industry partners, the Healthinote platform is ideal for: • digital patient support programmes • disease awareness projects • patient engagement projects