Register for free to
view the full innovation profile.
Green Claims Automation reduces the cost of green claims compliance by up to 80%, reduces risk and increases revenue for businesses
About
Green Claims Automation represents a transformative step in aligning with updated consumer protection laws by offering a streamlined, AI-powered platform for automating sustainability compliance. Developed by Compare Ethics, this innovation allows businesses to navigate the complexities of anti-greenwashing regulations with ease and accuracy. It ensures green claims are independently verified, minimizing the risk of legal repercussions and fines. The platform stands out by drastically reducing compliance costs by up to 80% through automation, offering quick gap analysis, and providing guaranteed ROI. Businesses can seamlessly integrate this system into their existing supply chains and e-commerce tools, ensuring they remain updated with ever-evolving regulations while substantiating their claims consistently. This empowers companies to enhance their sustainability branding and build consumer trust without the traditional burdens associated with compliance
We’re excited to submit our proposal for AS Watson’s sustainability initiative. Compare Ethics helps leading brands in retail like Reiss, New Look, and Barbour as well as brands in the beauty industry ensure their sustainability claims are transparent, compliant, and commercially beneficial. Our AI-powered platform aligns with AS Watson’s pillars (People, Planet, Product) and addresses key business needs while enhancing the digital customer journey.
How Compare Ethics Meets AS Watson’s Business Needs
We provide verified, real-time sustainability data on sustainable materials & ingredients, ethical sourcing, and compliance for products, ensuring customers have clear, trustworthy information. Our clients see up to a 15% revenue uplift from verified sustainable products, driven by increased trust.
Our technology enhances product search functionality, allowing customers to filter by sustainability criteria, making it easier to shop according to their values.
For Customers
We provide clear, trustworthy sustainability data during the customer journey, enhancing trust and engagement and allowing them to identify and buy more sustainable products. With only 20% of consumers trusting brand claims today, 83% are more likely to trust AS Watson’s sustainability efforts when verified by Compare Ethics.
Implementation method
We connect into the systems that house your sustainability data and product data using APIs, SFTP or simple bulk uploads. Once verified, our Impact Widget-a small snippet of Javascript- is embedded on product pages, providing real-time insights to consumers.
Costs & Legal Compliance
Pricing is based on a price per product and contract length.
Compare Ethics was built with regulator feedback and reduces compliance costs by 80% and mitigates regulatory green claims risks that could lead to fines exceeding 10% of global turnover.
Our solution empowers AS Watson to lead in sustainable retail, enhancing customer trust, regulatory alignment, and commercial growth.
Key Benefits
Green Claims Automation presents several compelling benefits for businesses navigating the complexities of sustainability compliance. This innovation dramatically reduces compliance costs by up to 80% while providing guaranteed returns on investment, ensuring businesses can meet regulatory requirements without excessive financial burden. It automates the verification process, offering instant UK and EU-compliant validation and enabling companies to adapt swiftly to evolving regulations. Additionally, it integrates seamlessly with existing supply chains and e-commerce platforms, offering scalability without increasing risk or operational overhead. By assuming financial and legal liability, Green Claims Automation substantially reduces the risk of non-compliance, thereby protecting companies from potential fines and safeguarding their reputational integrity. Furthermore, the platform facilitates quick setup and provides comprehensive compliance gap analyses in as little as 48 hours, allowing organizations to proactively address vulnerabilities and publicly substantiate their green claims with confidence
Applications
Retail including Fashion, beauty, homeware, electronics,