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Our gift card solutions are robust, secure, and scalable. We’ve helped organisations of every size implement a solution that has helped them quickly tap into new revenue streams.
About
At Reuben Digital, we provide the technology behind e-gift solutions for our partners that offer B2B and B2C gift card programmes for the likes of Nike, Costa, boohoo, ASOS and many more. As well as working with partners we also provide online gift card development services directly to our own clients, such as Theatre Tokens and National Book Tokens. We don't just work for the big retailers, we’ve helped organisations of every size implement a gift card programme that has helped them quickly tap into new revenue streams. The demand for gift cards, e-gifts and vouchers increased exponentially throughout the past 3 years (2019-2021), and data shows that the market will continue to grow throughout 2022 and beyond. With the UK gift card industry estimated at more than £7bn, and with sales up 17.1% on a rolling year basis from 2019-2021, the UK Gift Card & Voucher Association reported that ‘GlobalData forecasts that the market is set to grow 24.7% over 2019–25, with the total value of the market hitting £8.71bn by 2025’. Of this, Digital/E-vouchers have shown a growth rate of 90% (2019 vs H1 2021) and now enjoys a 50/50 share of the market. As the digital gifting market continues to grow, more and more consumers will expect brands and businesses to have gift cards on offer. We can help you capitalise on this market opportunity. Our services include: - Hosted eGift Ecommerce platform - Connection to card processor both existing or new - Full suite of APIs for Ordering & Redemption - Redemption plug-in for Open Source eComm such as WooCommerce - Accounts integration (XERO) and other leading accounting software platforms And we work with trusted partners for: - Card Processors (Jigsaw Business Solutions, GIVEX, EAGLE EYE, FIS, SAVVY) - Network Providers (Blackhawk Network Solutions, INCOMM) - Physical Card Production & Fulfilment - Payment Providers (Stripe, Paypal, OPAYO, WorldPay, Barclays, Cardstream) Get in touch and find out how Reuben Digital can revolutionise your business in 2022.
Key Benefits
There are a number of key benefits to implementing both physical and digital gift card offerings, including: Increase Sales - This must be the most obvious benefit. We know that implementing an online gifting solution will increase sales; just like when we implemented the solution for Theatre Tokens and they saw an 83.2% increase in sales over 2-years. Attract new customers - Not only does a gift card have the potential to introduce a new customer in the form of the individual it has been gifted to, but it might also attract new customers purchasing that e-gift for someone else – while they’re on your site, they’re bound to have a look around and you could win them over. Increase brand awareness and engagement - These types of solutions provide the opportunity for both brand awareness and further marketing opportunities to individuals. With those purchasing the gift being an advocate of your brand and those receiving it starting a new or repeat experience with you. Capture useful data - Virtual gift solutions can provide a way to collect useful data that will help you better understand and serve your customers. And once you’ve collected this data and start to offer a more personalised experience, you build trust and increase loyalty.
Applications
Our Gift Card solution can be applied to many sectors and industries; where traditionally gift cards were predominantly used by retailers and restaurants, online gift solutions are now being implemented by brands and businesses across multiple sectors to bolster their ecommerce offering and drive new revenue streams. Solutions that were implemented before and during the pandemic were crucial sources of income for those businesses that had them during lockdown, but brands are now realising the long-term advantages of this function. For example, we have seen charities capitalise on gift cards as a new revenue stream.