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Gander is a world-first solution which offers retailers the opportunity to increase profits while empowering consumers to reduce waste and save money on their food shop.
About
Each year, 1/3 of all food produced goes to waste, which has been calculated to be 931 million tonnes of food waste. Retailers contribute a massive 13% to this food waste figure-the value of which is, on average, equal to roughly double the profits from food sales. While a huge majority of this food is still edible when wasted, food insecurity is on the rise with 52 million Americans turning to food banks and programs in 2021. Gander is a world-first solution which offers retailers the opportunity to increase profits while empowering consumers to reduce waste and save money on their food shop. Via an integrated smartphone and cloud-based app, Gander seamlessly connects near-waste food in FMCG retail outlets with an audience of local consumers. The app provides users with an instant view of marked-down, quick-sale items currently on the shelves in their nearby stores. Users can search and filter by location, store, category and dietary preferences. Retailers benefit from an increased demand of their end-of-life items while consumers avail discounts on perfectly good food, in turn saving both parties money, reducing waste and aiding more sustainable shopping habits and perceptions. Gander also provides a proprietary analytics platform which empowers retailers to access and probe their data on all aspects of wastage at store, area or head office level. The platform provides a comprehensive insight into reduced to clear stock, wastage, store compliance, redistribution and customer engagement
Key Benefits
1. Increases retailers profits- by making 'reduced to clear' food more visible to the consumer in real-time. This allows retailers to sell reduced to clear products BEFORE they becomes waste. As a bi-product the retailer also has more footfall in store where the customer is likely to purchase full priced items. The retailers are paid as normal in store. 2. Decreases waste at a retailer level by selling it - This allows retailers to sell reduced to clear products BEFORE they becomes waste essentially saving the planet by preventing food in landfill and therefore reducing CO2 emissions. 3. Saves customer money on perfectly good quality products. With the cost of living Crisis- consumers are now looking at ways of saving money so it allows them to identify reductions nearby 4. Ganderlytics- Gives the retailer accurate reporting with our analytics platform- Ganderlytics. You will have a real time view of all stats related to marked down products and food waste- Sell through rates, mark down loss, compliance tracking etc. This allows retailers to make informed decisions about processes and procedures to reduce waste and offers unprecedented insight into consumer behaviour. The best part is there is no change to your in-store processes provided
Applications
Gander is a sustainability and profit driving app which appeals to retailers on the business side and is aimed at everyone who eats food on the consumer side. Therefore Ganders target market is EVERYONE who eats and everyone looking to save a penny and save the environment.