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Individuals who are enjoying their cup of Twinning Tea can directly support the farmers who produced their tea. Through crowdfunding, tea farmers can borrow from Twinning drinkers.
About
The innovation is a branding and marketing initiative to make the Twinning drinkers to directly support farmers producing Twinning. The most that would benefit from this are the farmers. For most small farmers access to credit support may be a challenge especially for farmers in developing countries.
Key Benefits
Small holder farmers will have access to credit providers who are also consumers of their produce. This enables small farmers to have access to credit program/s designed specifically for their needs. The Lenders (Twinning Drinkers) are able to support farmers for loans that they are paid back for after. Cropital's expertise is loan program design for small farmers. To date we have funded over 1M USD of loans to 800 smallfarmers in the Philippines. The loans have been integrated with access to crop insurance, technicians and trainings, and market.
Applications
This is applicable for both the farmers (Communities) who are producing the Twinning Tea Leaves, and the Tea Drinker community.