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A unique, patented broccoli, traditionally bred (no GM) to deliver a high level of sulforaphane. Supported by clinical data and customer case-studies for use in food for health.
About
We are a spin-out from the Quadram Institute with publicly funded technology in the form of a traditionally bred broccoli (no GM) that contains a very high quantity of a naturally occurring compound, Glucoraphanin. When eaten the glucoraphanin converts to sulforaphane in the gut. We have a patent and clinical data that indicates a weekly portion is beneficial for metabolic health, this is further supported by customer case studies, a few of which are available on our website (SmarterNaturally.com). There is a very large and growing body of published research to suggest that this compound can provide a range of significant health benefits for a variety of metabolic associated conditions including athletic performance and recovery, specifically VO2 Max and Delayed Onset Muscle Soreness (DOMS). We grow and process the broccoli and have undertaken a significant amount of new product development and know we can incorporate our broccoli into a range of healthy snacks from chocolate coated peanuts, seed clusters to snack bars and drinks. We have undertaken proof of concept sales by launching an instant soup and a broccoli powder supplement, selling D2C via our website SmarterNaturally.com. We have now undertaken extensive consumer research to understand the products consumers want, that contain our broccoli, that they will eat on a regular basis and, select due to the product being healthier than alternatives. We also understand how these products need to be positioned in order to secure purchase whilst staying the right side of health-claim regulations. Snack products are an ideal format for our broccoli material. They make health improvements easy for consumers, providing a healthy treat, a product on the go, that's convenient to travel with, take to work, include in a lunch box or provide a snack for the car. Global natural ingredient's company, Robertet, is an investor and is supporting us with new product development. However we are not obliged to work with them if it's not appropriate.
Key Benefits
Our product is an easy solution to improve metabolic health, reduce inflammation, oxidative stress and improve athletic performance. Published research indicates that it can be beneficial for a range of metabolic health conditions. Clinical data suggests that you only need to consume the product once weekly to get the benefits. We outsource the growing and processing of the broccoli to large companies who supply the major UK food retailers. However, we can also grow the broccoli in other territories and process it locally as necessary. Scaling is not an issue but requires a lead time of not less than 8 months. The product is stable once it is frozen and has a long shelf-life. For some applications we use freeze-dried powdered broccoli which also has a very long shelf-life.
Applications
Following our extensive consumer research project we are focused on the 25-40 male and female market who are interested in health, wellness and longevity, who enjoy tasty food but are seeking healthier alternatives. However, this technology is applicable to all adults worldwide to help their longevity and improve their metabolism as they age.