Register for free to
view the full innovation profile.
We offer flexible payment data capture technology solutions so that you don't have to rely on costly, complex and time-consuming integrations.
About
White Label Loyalty is a customer loyalty platform that helps you better understand your customer and deliver an engaging reward experience. Get the data you need to build deeper relationships with customers that drive long-term growth and retention – at scale.
For data-driven brands, we are the only dedicated customer loyalty platform that offers complete customisation based on customers’ actions, right out-of-the-box. Providing a simple solution for complex needs.
We have served some of the world's biggest brands, both in B2C and B2B, including Burger King, Dubai Holding & PepsiCo. We can help you empower your 1st party data and loyalty strategies.
Key Benefits
For businesses with fragmented POS systems or those wishing to avoid complex and costly integrations, we offer two kinds of modern and highly flexible data capture options - card linking and POS connector.
Card linking
Card linking is a popular technology that allows customers to simply link their payment card and start collecting points for their eligible purchases. This technology allows accurate recording of transactions, specifying which transactions or venues should be eligible as well as other useful functionality. It works across POS systems and vendors as well as with most prominent card issuers, such as Visa & Mastercard. The benefits include completely seamless experience for the customer and simple set up. However, it may not work for those wishing to include customers with foreign payment cards.
POS connector
Additionally, we offer an alternative solution, which is a think client that can be installed on any type of POS system. This POS connector simply sends transaction data straight from each POS directly to the WLL platform, collecting accurate payment data including details of which venue they happened in. Additionally, it can be used for further customer data collection, such as registering customers using email addresses and using the technology for e-receipts. There is no need for integrations, simply download the software to connect each POS. We recommend this technology for businesses who simply wish to collect payment data and are not interested in providing customer loyalty.
Applications
White Label Loyalty has been working with businesses around the world across 10+ industries. We specialise in helping clients collect first party data and getting closer to their customers. We have deployed numerous end-to-end loyalty solutions, including varied data capture solutions. Card linking in particular has been a very popular and sought after technology, which we have recently deployed for a country-wide loyalty program in the UAE called Tickit.
Dubai Holding case study - Tickit
White Label Loyalty powers a first-of-its-kind rewards programme called Tickit that allows UAE residents seamlessly get rewarded for visiting and shopping at virtually any destination across the country. Unlike ever before, Tickit allows you the opportunity to earn points across diverse categories at the UAE’s largest attractions and entertainment offering, leading theme parks, dining and hospitality, online and in-store shopping, transport and much more.
White Label Loyalty developed the end-to-end loyalty solution including the back-end rewards management system and the branded front-end loyalty mobile app Tickit. Built with seamless customer experience in mind, the programme brings the user-friendly card-linking technology to the UAE for the first time for both Mastercard and Visa. It means that no physical cards nor app need to be presented when shopping and points are automatically earned. Users can then redeem their accumulated points via a virtual card.
The programme launched in 2022 and has already been a huge success with the UAE residents, driving repeat purchases, more engagement and collecting insightful first party data for personalization.