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We have had strong traction and sales figures over the past three years by capturing a niche market and building an online community of resource and support for pregnant women.
About
Summary Unique concept in the fast-growing female activewear sector, offering a range of own-branded, supportive maternity fitness wear. The clothes work as a “sports bra for the bump”, enabling women to exercise comfortably during pregnancy and the early postnatal period. The range is sold online, via an informative website designed to encourage health and wellbeing in pregnancy; through international trade sales and via an increasing network of affiliate partners within the fitness arena. With three years’ traction, over 4000 customers and sales of over £250k, FittaMamma is poised for expansion, to meet the needs of active pregnant women worldwide.