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FIRE ingests historical transaction data, and builds behavioral forecasting models that allows brands to predict consumer behaviors and automate targeted campaigns.
About
We are a marketing software company where our 2 founders use their technical and commercial experience to solve marketing challenges through technology. We build scalable, cloud-based solutions that are designed to be put in the hands of the operations and marketing teams without the need for technology dependence.
Key Benefits
We can help to automate targeted campaigns, promotions and offers based on historical data the brand has consumed. Our model allows us to anticipate behaviors before a consumer even knows themselves, and can automate offers that are designed to start, stop or continue the behaviors based on their impact to the bottom line of the brand,
Applications
Any brand seeking to influence the behaviors of its customers.