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We apply consumer insights innovation with filmmaking to exceed audience expectations and maximise returns
About
Dynamic Insights that Transform Storytelling/Filmmaking and Exceed Audience Expectations Receptive Cinema is a narrative design and audience engagement consultancy who have designed a novel research methodology to define and measure how audience engage with movies accurately. We collaborate with movie studios, film production companies, media technology labs, producers and directors who seek a 21st century innovative approach to storytelling/filmmaking. By applying consumer insights in the storytelling process and film production cycle we can maximise audience engagement consistently by enabling filmmakers to verify their creative decisions using an evidence based model of audience engagement. Our work is underpinned by a five-year academic scientific research study in audience engagement and offers an innovation step change in defining and measuring audience engagement and to create a novel storytelling process for original content to exceed consumer expectations consistently. Movie Industry Benefits Innovative research methodology that measures audience engagement to different story structure cause & effect paradigms in terms of durability and intensity In-depth real-time consumer insights that identify filmmakers’ ‘narrative blind spots™’ that decrease audience engagement. Novel storytelling process that incorporates consumer insights into the film production cycle to maximise audience engagement more consistently than traditional filmmaking. Exceed consumer storytelling expectations across cinema, smart television, tablet, and smartphone Expands the filmmaker’s language to enable them to maximise audience engagement consistently Reduces costly re-shooting of scenes, thereby improving profitability and time to market. Although 21st century digital technology has significantly transformed the aesthetics of cinematic storytelling and film production, major movie studios and independent film production companies struggle to maximise returns consistently. For more information about creating an interdisciplinary approach to filmmaking (synthesising audience driven data with storytelling/filmmaking) contact: Dr. Keith Bound at [email protected] www.receptivecinema.com Keith is a pioneer in the science of cinematic storytelling, narrative design, audience engagement research consultant. An award-winning designer, he has a substantial background in innovation, design and the creative industries and specialises in leading inter-disciplinary consumer insights teams: screenwriters' filmmakers, data scientists/analysts, physiologists, neuroscientists and audience researchers. To deliver new forms of storytelling that exceed 21st century consumer expectations, maximising returns and shareholder value.
Key Benefits
1. Fuses the science of storytelling with the art of filmmaking to optimise audience engagement and return on investment 2. Research methods/findings enable Dr Bound to identify creative storytelling cause and effect paradigms that optimise or decrease audience engagement. 3.His research discovered the filmmakers’ narrative blind spots™ that occur during moments of decreased engagement, which are created by filmmakers unintentionally, irrespective of their filmmaking experience. 4. Resolves filmmakers' narrative blind spots through a three-stage process 1 Analyses story cause and effect paradigms to 2) identify specific narrative blind spots that decrease engagement in your screenplay, storyboard, filming on set (if significant changes are made from the storyboard) and post production - editing (e.g. pacing). 3) Working closely with your creative team, Dr Bound provides scientific-creative suggestions and solutions to resolve narrative blind spots to optimise audience engagement and returns.
Applications
Movies, advertising/commercials/branding, video games, transmedia storytelling and TV series