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Partner with Verizon to integrate your online and physical services, providing the ability to engage, interact and understand your customers online and in your physical locations.
About
Technology continues to play a pivotal role in the ongoing reinvention of retail stores and shopping, including digital-first and on-site customer experiences. Disruptive market forces are creating new opportunities for AS Watson to achieve greater engagement and customer insight through innovative technologies, integrated across your digital platforms and physical locations to maximise customer engagement, interaction and satisfaction.
Key Benefits
Elevate customer satisfaction and loyalty with convenient and personalized digital experiences that surprise and delight your customers while differentiating your brands.
Augmented reality (AR) applications can help customers with their purchase decisions and signpost them to own brand alternatives. Through an AR-enabled smartphone app, a customer could point their phone's camera at a product and receive detailed product information, reviews and price comparisons with similar own brand products. AR can also be used to create retail displays or immersive interaction, such as testing make up without physically applying within a Superdrug outlet.
Provide better insights into customers' preferences, behaviors and expectations within a physical location, similar to statistics that are available online. Understand which products are being considered prior to a final purchase. Relay information based on real time analytics to display screens that attract customers into a store.
Rather than searching through your store, a customer can leverage VR and AR to bring your products to their screen, learn about product features and get answers to questions. This can be integrated into an App to drive usage both in store and when not in store. Customers can use immersive technology to easily cycle through different product options, such as colours and features, helping the customer visualize exactly what they'll get instead of just looking at a generic photo.
With AR and VR, any customer can engage in an immersive shopping experience right from their living room. By providing all the convenience of e-commerce with the engagement of the in-store experience, you can scale your sales operations in a way that can be more effective than static e-commerce experiences.
Applications
Customers increasingly expect personalised service—56% of customers now expect all offers to be personalised according to Salesforce. In one study by Twilio Segment, 49% of customers said they will likely become repeat buyers after a retailer offers a personalized experience. For that reason, retailers seeking to boost sales and profitability should seek to tailor shopping and customer service experiences for each individual consumer who visits their in-person or virtual stores. It's common, to display custom product recommendations to shoppers on an e-commerce site based on their shopping history, so expanding this capability to the physical environment and connecting all customer journeys is critical and provides significant benefits and levels of engagement.