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Our global collaboration platform enables any type of loyalty of gift card commerce via simple API to drive customer engagement
About
Currency Alliance is a B2B Platform as a Service that enables Collaborations between Brands with any type of Gift Card or Loyalty Transaction. Thanks to our fintech approach, our Management Portal enables all type of accrual, exchange and redemption transactions and at the same time, facilitates global partner discovery, streamlines commercial negotiations, enables consistent reporting, reconciliation and settlement, making all aspects of Loyalty Commerce easy and simple. Our intuitive Management Portal allows you to have a direct relationship with all your Partners and gives you total control/transparency over each Partnership. We support British Airways, Air France/KLM, Etihad, Live Nation, Vietnam Airlines, Melia Hotels, Mastercard, Visa, Wyndham, Under Armour, and dozens of other brands in their activities around gift card management and issuing/exchanging/redeeming popular loyalty currencies. We help them to maximise the customers’ lifetime value and increase their level of engagement as well as, making their loyalty programs relevant for mid- and long-tail customers. With a very simple API integration (2-3 days) and a comprehensive suite of 30+ optimised Endpoints for each use case, Currency Alliance eliminates IT as a bottleneck, saving your company time and cost. As a headless loyalty platform, it is completely technology agnostic, therefore it can easily sit alongside any infrastructure your company is currently using, work seamlessly with any 3rd party marketing services, and integrate into Shell Go+.
Key Benefits
Extremely Easy: Very simple API Integration which takes 2-3 days (max.) and agile microservices architecture that can fit easily into any existing technical architecture eliminates IT bottlenecks. Low Cost: We only charge 2% of the loyalty or gift card value transacted and all our value-added services are included in this cost. In many cases, partners pay the fee, so less cost to Shell. Mitigate risk: Eliminates financial risk by enabling Payment Collection through Escrow Accounts, Payment in Advance or Credit. Enables consistent and flexible Reporting and value-added services such as Reconciliation, Settlement saving company time. Provides an easy and simple way for Partner Discovery and Contracting reducing significantly the time of extensive commercial agreements that can take from months.
Applications
Currency Alliance already works with 20+ banks, dozens of airlines, many hospitality companies, mobility operators, retail groups and telcos to enable popular loyalty points or gift cards/vouchers to be issued by any digital system, enable the exchange between loyalty currencies, or allow stored value cards/points to be used at the Point of Sale. The platform contributes to fraud monitoring, handles foreign exchange with every fiat currency, and captures valuable customer insights to feed the CRM. We support all companies that would like to maximise the lifetime value of their customers by streamlining the way they incentivise higher frequency and larger basket size .