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CropX is an easy-to-use yet powerful agronomic farm management system that uses AI and machine learning to connect farm data, real-time conditions and agronomic knowledge, providin
About
CropX was founded in 2013 in New Zealand to push innovations in soil sensor technology and digital platforms that are used to access data and generate insights from sensors. It moved to Israel in 2017 to draw from Israel’s deep history and expertise in water-efficient irrigation technologies. In 2019, CropX acquired CropMetrics, a precision irrigation company located in Nebraska, United States, expanding expertise and markets to include pivot irrigation systems.
In early 2020, CropX acquired Regen, a New Zealand precision irrigation company with specific innovations and expertise in the field of effluent management for livestock operations. In 2021, CropX acquired Dacom Farm Intelligence, a precision agriculture company based in the Netherlands that brings 30 years of innovations at the intersection of agriculture and digital technology. Dacom brings with it extensive expertise and technologies that support disease control, irrigation, crop recording, tracking, and more.
The latest two acquisitions are Tule Technologies from California, US, and Green Brain from Australia. Tule brings ET sensor technology to the CropX system adding a new way for farms to monitor water usage. Green Brain expands CropX’s reach in Australia almost tripling the size of the sales team.
Key Benefits
Real-time Field Data
The CropX system aggregates data from soil to sky and transforms it into useful information, helping farmers monitor the health of fields and crops. The information is easy to access and provides a holistic overview of field conditions.
Agronomic Planning Tools
Insights and advice for performing irrigation, disease, nutrition and effluent management activities help users minimize the use of inputs while maximizing yields. It’s so clear that you don’t even need agronomic expertise to achieve great results.
Farm Data Connectivity
The CropX system is a one-stop-shop for agronomic data, connecting from many sources into one platform where it can be activated for the benefits of farms and the agricultural supply chain.
Tracking and Reporting
Tracking and reporting activities are key for transparency in the agricultural supply chain and create opportunities for adding value. With a click of a button, the CropX system will compile data on environmental events, resource use, and crop performance.
Bottom Line:
Helping Agribusiness and Farms Reach their Goals
Boost Farm Productivity
Increase Profitability
Minimize Environmental Impact
Optimize Resource Use
Create Data Connections and Transparency
Applications
CropX primarily targets several key markets related to agriculture and water management:
1. Precision Agriculture: This includes large-scale farms and agricultural operations that seek to optimize water usage, increase crop yield, and reduce operational costs through data-driven decision-making.
2. Water Conservation: CropX serves markets focused on conserving water resources, such as regions facing water scarcity or where efficient irrigation practices are critical for sustainable agriculture.
3. Agribusinesses: Companies involved in agricultural production, including agribusiness corporations, cooperatives, and large-scale farming enterprises, are key customers for CropX technologies.
4. Farmers and Growers: Individual farmers and growers who aim to enhance productivity and profitability through precision irrigation and soil management are also important segments for CropX. This includes dairy and sheep&beef farmers using effluent as a source of fertilization.
5. Government and NGOs: Organizations concerned with agricultural sustainability and water management policies may also utilize CropX solutions to support their initiatives and regulatory compliance efforts.
These markets represent stakeholders interested in improving agricultural efficiency, sustainability, and profitability through innovative soil sensing and data analytics technologies provided by CropX.