Consentua

About

Delivering an improved family, leisure or business passenger experience will more than likely mean more personalisation and an opportunity to have bespoke service delivery tailored to each passenger. Yet to deliver this vision requires more data about that passenger to be known; plus this data will probably be shared with other 3rd parties and more than likely processed by those 3rd parties too. Yet processing this highly personal data, especially with new regulations about to be enforced (e.g. GDPR), can be tricky. Consentua takes away the pain involved in capturing consent to process personal data. It provides that transparent and unambiguous description that GDPR demands.  Whilst giving passengers choice and control via the different levels of consent that are described.  Along with one of the other USP's of our solution, which is the clear description of any benefits a passenger will receive from granting consent. From a marketing and customer service perspective this is a huge opportunity as it provides the vehicle to offer a tailored service for each customer. This new transparency will also increase brand trust and loyalty. The new passenger experience can thus be made seamless and personal. Now that it is possible to make the most complex of data sharing demands to be easily understood and consented too. This is how a future experience could be delivered. All enabled by Consentua. The passenger can move from landslide to airside with ease; enjoy personal service in the retail outlets and made a fuss of in the lounge. Whilst at the same time those providing this service have only limited yet pertinent knowledge of this passenger. Perhaps their first name and preferred language when in the lounge. Versus no name but the historical previous purchases are shared for better discounts in the duty free. Whereas to get through security with ease the passenger is trusting you with their very personal information to be shared with airport security and border control. The above scenario was taken in one consent interaction with the passenger. A great demonstration of Consentua being flexible across circumstances. Which means a passenger can have different personal data sharing profiles for different situations. Multi-language capability is provided out-of-the box, providing a global standard consent framework with localisation too! Consentua creates a Consent Receipt (CR) that the passenger is in control of, whilst giving Virgin Atlantic the record of consent that GDPR demands. This CR can be shared, thus giving other data processors the GDPR coverage too. Consentua is easy to install. Made up of a  secure and lightweight API with a mobile/web SDK that seamlessly integrates with your existing enterprise systems. Available today as a pay-as-you-use cloud hosted service. Can be white label or Consentua branded. Happy to provide an on-premise deployment if desired. Future development will see Consentua develop consent analytics, and consent bots driven by AI algorithms will handle consent interactions on your behalf.