Community Management

About

Introduction: Social ICE (Interactive Community Engagement) is an outsourced social app. that allows owners and leaders of real-World communities to generate multiple revenue streams whilst providing a huge range of benefits to their community members. Social ICE is a SaaS application that offers a fully featured social network. It is owned by you, all of the data is managed and owned by you (unlike the traditional social network applications) it has your branding and is focused on delivering value to you and your community. You are able to monetarise the community, not someone else. This is ideal for sports organisation, branded FMCG companies or on-line businesses and communities. Please view this introductory video: https://www.youtube.com/watch?v=1z8tbKwi01M What is Social ICE: Social ICE (Interactive Community Engagement) provides independent, client-branded social networking platforms to brands, communities and organisations that want to generate value from their own community content and engagement, rather than allowing it to be commercialised by other “3rd party” social networks. We give community leaders and brand marketers the ability to deploy, and have full ownership of their own powerful independent social networks online and via their own branded downloadable apps. Uniquely, we also provide all clients with proven, easy to use, promotional and viral campaign tools along with built-in revenue generators which work together automatically to build, engage and promote their community whilst creating value, brand awareness and income. Social ICE is the solution to a rapidly emerging problem: Many brands and communities who use 3rd party social networks are realising they have diminishing control over who sees what content and who has access to their group membership data. They are unable to engage in the “one to one conversations” that consumers are increasingly demanding. Brands and group leaders are also becoming increasingly aware that having an engaged community is an asset that needs to be nurtured and protected. There is growing recognition that social engagement is a “two way street”.  Social ICE provides the mechanism to achieve this. Demand for ICE is growing: Over the last year we have successfully established the need and demand for Social ICE and are now seeing this accelerate in line with evolutionary changes in online behaviour by consumers, groups and brands. Our business is based on a SaaS (software as a service) model and is highly scalable The Market: Number of Global Active Users: 2.03 billion    Number of Global Active Users Forecast : 2.61 billion Social Networks Advertising Revenue: $11.87 bn    Social Networks Forecast Revenue $19.51 bn The global market for independent, themed social networks is forecast to reach around $1.56 billion by 2017/18, and is set to be one of the fastest growth areas over the next 5 years as advertisers and brands seek to target consumers, communities and groups that are united by common focus or interest. It is this opportunity that Social ICE exploits. Key growth drivers: Rapid increase in mobile device penetration and usage. Increasing pull from brands to own their content, consumer engagement and community data. Consumer shift towards 2-way conversations and content relevancy. (Sources: We are Social 2014 and Statista 2014) The ICE Difference: Social ICE networks offer a progressive way of using the growing power of social network marketing and are designed to deliver competitive advantage to our clients. Social ICE platforms are compelling, engaging and outward facing. They are designed to answer the “what’s in it for me” question for both clients and their members. They differ from other social networks because they: Are owned by the client. – The look, feel and layout also match the client’s branding. Are controlled by the client. – Clients decide who sees what content. Are easy to manage. – Clients do not need technical knowledge to manage their ICE platform. Have very high levels of data security. – Clients’ membership data is secure. – Members data and profile information is an asset which every ICE platform protects. Have built-in revenue engines that are controlled by the client. – Includes revenue engines which can benefit both clients and their members. Have very powerful promotional tools. – Automatic content promotion on Google for both our clients and their members. Have very powerful viral campaign tools. – Easy share any user generated content with over 300 other social networks to create viral reach and content promotion. Create and manage viral marketing campaigns from a single dashboard. Are available as a downloadable mobile app. Client-branded mobile version available for download and able to be placed in both the Apple, and Google-Play markets. Client can build and engage a global membership community with global promotion and instant mobile download.