In the current environment, when pharmaceutical companies are facing an uncertain future, there’s almost no margin for error in a brand’s lifecycle.
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Making a digital step forward with the launch of a new product In the current environment, when pharmaceutical companies are facing an uncertain future, there’s almost no margin for error in a brand’s lifecycle. As it stands, most healthcare companies look to launch their products either through contract sales organisations (CSOs), directly through their own network, or a mixture of the two. However, the challenge comes about when you factor in the need to manage the sales team, plan the right approach, monitor the progress of the launch and, if necessary, take corrective actions before things start to spiral out of control. While pharma companies may know what data points are most relevant, they often draw a blank when it comes to obtaining information that is accurate, interactive and time-efficient. This is where we come into the equation. What we offer Our solution is a prebuilt configurable pharma commercialisation app which comprises HCP/HCO analysis, CLM interaction, territory analysis, procedure analysis and many more features that are relevant to the brand’s lifecycle. Our powerful data visualisation layer, built using Qlik Technology, enables users to unearth meaningful information and bring data to life using interactive charts and dashboards, as well as geographic locations. Get in touch with us today for a quick, no obligation demonstration and a brief assessment of your challenges. We’ll work together to find the right step forward for you. https://youtu.be/cDAw19-hPkI