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A patented solution that transforms any perfume cap into a luxury carrier/atomizer for a smaller amount of perfume with the possibility of multiple refilling from the bottle.
About
CarryMeOn is a revolutionary and patented solution allowing producers of perfumes to integrate a portable container into the perfume cap.
Thanks to this innovative approach, consumers are now able to conveniently pump a small amount of their favorite perfumes directly from the bottle into refillable cap without disassembly of packaging. Carrying this original accessory let them enjoy the fragrance wherever they are without the need to buy a small separate atomizer, which is difficult to fill, at an additional cost. From now on consumers don't have to worry about travel sizes and capacities of perfumes.
A solution is designed to adapt to various shapes and sizes of caps. By giving a functionality to that decorative element we positively impact the environment by meeting the need of refill and reuse staying within the area of the original packaging. What's more - less material will be used to produce it.
At the same time, perfumes using CarryMeOn solution benefit from at least 25% usage growth, which translates directly to a significant increase in sales.
Key Benefits
PRODUCER Value Proposition:
- The first product of its kind (advantage against competitors and expanding the offer of an unique product) - Forecasted growth of perfume usage by minimum 25% and the way to acquire new clients - Patented, innovative and smart technology addressing both producers and consumers (mutually beneficial) - A solution designed to adapt to various shapes and sizes of perfume caps - The implementation of our solution in the production chain is hassle-free and simple with minimal impact on the cost of the perfume bottle - Free global advertising by mass product placement while in use (i.e. easily carried as a pendant) - Less consumption of raw plastic thanks to the additional internal space for the pumped contents of the bottle
END USER Value Proposition:
- Easily carried - No need to remember about purchasing a separate atomizer - Original branded accessory - Quick and intuitive refilling without disassembling the atomizer - No product loss - you can use the entire pumped volume - Light and discreet - Both the brand (by carrying the atomizer) and the scent become an expression of self!
Applications
The target market for CarryMeOn is the global perfume market.The global perfume market is a significant and growing industry. According to the data, the market size reached $35.5 billion in 2022, with a projected increase to $50.4 billion by 2028, indicating an annual growth rate of 6.05% from 2023-2028.
However, the Serviceable Available Market (SAM) for CarryMeOn is the perfume & fragrance packaging market. The market value was estimated at $10.4 billion in 2022 and is expected to grow to $16.5 billion by 2028, growing at a projected compound annual growth rate (CAGR) of 9.2%.
The Serviceable Available Market (SOM) market is estimated from the 70% subset of companies in the SAM market that produce caps and pumps. Therefore, 70% of SAM (USD 16.5 billion) is USD 11.55 billion.In terms of geographical regions, Europe dominates the market with a 32.8% share, followed by North America at 25.4%, East Asia at 15.4%, South Asia & Oceania at 13.6%, Latin America at 8%, and MEA at 4.5%.
This data suggests that there is a substantial market opportunity for CarryMeOn worldwide, with a particular focus on Europe and North America. The growth of the perfume industry, combined with CMO's unique solution, makes it a promising market for CarryMeOn to enter and establish itself.