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Using WiFi and QR codes, we are able deliver free samples to a consumer's mobile phone whilst providing a unique digital experience and gathering valuable data.
About
For beverage brands, driving trial of your product is key. Yet methods to do so are clunky, old-fashioned and often require having to download an app. Our solution lets brands send products to consumer's mobile phones at the point of sale. Whether it's an on-trade venue like a pub/restaurant or a temporary activation like a festival/sports event, our technology can help your brand drive trial and tell your story. We onboard consumers using WiFi or QR codes and then deliver a link to them via SMS which they can open in their web browser, all without the need to download an app. They are then presented with a fully branded digital experience that allows them to redeem a free product and learn about your brand. Meanwhile, we are able to feedback valuable data and insights to the brand in a fully GDPR compliant way. We are also able to embed Facebook Pixels which can be used to retarget the individual through social media. The Bowimi platform makes this entire user journey easy to track and manage for both the brand and the operator. To maximise effectiveness we can also enable strategic timing and reactive messaging to ensure the product is being consumed by the target market at the target occasion.
Key Benefits
For brands, Bowimi makes sampling more efficient and strategic. For operators, Bowimi makes sampling a valuable tool to drive footfall and consumer satisfaction. For thirsty consumers, Bowimi makes sampling a more seamless and enjoyable experience.
Applications
Bowimi can be used in a variety of ways. For a brand activation team it can be used to drive trial and awareness of their products in a more efficient manner than traditional methods. For marketing teams it can be used to maximise reach of campaigns and feedback valuable data. We can even be used by sales teams as a mechanism to sell to new and existing accounts. The platform has been designed to be versatile to a brands' needs.