Botanical balancing drink

About

Botonique is a satisfying alternative to alcohol that also replaces nutrients. Premium beverages are an essential part of the offering to passengers across all classes of travel, but many cannot drink alcohol, or choose not to when flying, but still expect to be served something premium, sophisticated and satisfying. Great strides have been made in the quality and variety of airline food but non-alcoholic drinks have not kept pace. For those who do enjoy alcoholic drinks while flying, the ill-effects are made worse by altitude. It is especially important for these travellers to both pace their alcohol consumption and replenish the many nutrients that alcohol depletes, to mitigate these ill-effects. Would Virgin be interested in surprising and delighting its customers with a drink that: Is a premium and genuinely satisfying alternative to alcohol Replaces nutrients that alcohol depletes What is it? Botonique Crisp Dry White is a de-alcoholised sparkling drink made of botanical extracts, vitamins, minerals and pear juice. It is entirely free of added sugar, sulphites or anything artificial and is suitable for vegans. These features are especially relevant in an airline environment, given the sometimes stringent religious and dietary requirements of a global customer base. Made entirely in the UK, Botonique is bottled in Somerset to BRC AA standard, the highest possible quality and standard rating and will be offered to Virgin Atlantic in either 250ml or 187ml glass bottles; if plastic is required, a still version of the drink can be made available. Presented in a gold topped, fully-sleeved bottle to protect the nutrients from light, Botonique’s glamorous packaging gives sophisticated, stand-out appeal. Premium, genuinely satisfying alcohol alternative: Botonique’s Champagne-like good looks, complexity, long finish, and dry crisp refreshment come together to create a drink that is food-friendly, and naturally low in calories at just 17 calories per glass. These characteristics make Botonique a virtuous, entirely satisfying and versatile substitute and partner for alcohol that works as a mixer, spritzer and mocktail fixer as well as a drink in its own right. Our customers enjoy it poured directly into a flute or mixed with a range of spirits including gin and whiskey. In an airline environment where space is at a premium, Botonique is a uniquely hardworking drink that performs many different functions. “Intel inside”: We can show that Botonique is popular - we’re an Ocado Discovery Shop bestseller and have achieved impressive sales from our website, with many individuals spending several hundreds of pounds within a few months of discovering the product. Of particular relevance to this challenge, however, is the drink’s key ingredient, the ‘intel inside’, Prelixir® nutrient. Prelixir® is a special blend of vitamins, minerals and amino acids that actively replace those that are used up by the breakdown of alcohol. In itself, this is a compelling proposition. At altitude, where the ill-effects of alcohol consumption are considerably more acute, it is an extraordinarily relevant innovation. Leisure travellers, perhaps including those with responsibility for young children on long haul flights, will recognise the value of a product that combines the refinement and sophistication of quality alcohol and a feeling of refreshment and replenishment. Cultural match: Botonique, made by young company Genius Drinks, is a highly innovative drink addressing a well recognised problem. It is not yet in many mainstream outlets, but attracts passionate devotion from its high end customer base, giving Virgin the opportunity to surprise and delight its own discerning clientele. It's not too bold to say that nothing comparable is currently available anywhere so a partnership with Virgin, an airline with a history of innovation at its core, would make an excellent match.