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Through the inventive use of Augmented Reality (WebAR), Gamification techniques, WebGL and established promotional marketing, deliver game experiences and rewards in GK pubs.
About
In a similar way to how Pizza Express have so successfully used gamification techniques in order to incentivise customers into securing discounts and promotional offers, we aim to do a similar thing, however we extend the concept through the use Augmented Reality games, content and experiences (delivered through a web-app), plus we use gamification techniques, alongside webGL games in order to entertain, sometimes educate (in a fun way) and sometimes reward younger customers across phone and tablet devices, whilst in Greene King pubs.
Key Benefits
Our target audience will have easy access into the Greene King web-app and therefore all the games, experiences and rewards we activate. The games are easy to pick up, simple to play and rewarding to progress through, so both parents and children benefit from the activities and the promotional rewards available in the web-app.
Our audience will also be able to access beneficial mind-games which help kids to improve their mental skills. We also introduce general knowledge and other learning into our games so parents feel they are a positive influence for their children, not just mindless games!
Applications
Our target audience is primarily children between the ages of 5 - 11 years of age. We're also aiming to appeal conceptually to parents of the young children so that they feel the activities are constructive and worthwhile for their kids. Our aim is to provide activities that are stimulating, educational, rewarding and entertaining. Helping both kids and parents have more fun in Greene King pubs and restaurants.