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Lobyco provides retailers with a versatile marketing toolkit, leveraging AI and gamification, for personalized, targeted promotions & loyalty to keep customers engaged
About
Lobyco offers a powerful marketing toolkit for retailers, enabling personalized, targeted communications that enhance customer engagement and retention. Our promotions platform features flexible parameters and AI-driven personalization, gamification, and continuity tools. We also provide classic loyalty solutions with robust management, including earn & burn, currency master, and wallet capabilities, ensuring lasting customer relationships and strong value perception.
Key Benefits
The flexibility of our platform enables retailers to easily deliver personalised and context based promotions.
Our results speak for themselves. Other retailers have seen:
- Members spending 16% more in weeks they use the Lobyco white-label app, driven by 18% more store visits (compared to weeks they do not use the app)
- Shoppers spending 17% more in weeks they win a game, driven by 22% more trips and 9% more in weeks they lose a game (compared to weeks they do not play)
- 48-65% of winners picking up their prize from the store, often driving an extra visit
- Winners spending 115% more on campaign products in months after a campaign – losers spend 53% more
- 95% of players visiting the app the following month after playing a game
- Customers spending 22% more in weeks they activate a Personal Offer, driven by 14% more trips (compared to weeks they use the app without activating an offer)
- Customers spending 10% more in the months following first personalised offer activation
- 85-90% of members completing a challenge going back to store to pick up their free product
Applications
We work with clients all over the world, including North America, EMEA and a recent expansion into APAC, with a focus on retailers who are looking to grow their share of wallet, acquire new customers and open up new revenue streams.