With a consumer-focused, behavioral approach, beyond classic research techniques, I help you take insights into the future.

About

As a behavioral neuroscience expert (PhD) in the application of neuropsychology, psychology and behavioral science, my focus in flavor and fragrance technologies and sensory and consumer research has led me to a long career in product development/innovation and consumer research design. I integrate applied consumer neuroscience and behavioral science tools and technologies with traditional market and consumer research methods used to measure consumer response.

Key Benefits

Using scientific knowledge to guide consumer understanding and product development, I help teams spanning R&D, marketing, insights, and sensory through training/education, workshops, and research guidance (project research design, implementation, and insights).

Applications

R&D product teamsSensory teamsInnovation teamsMarketing and Brand management teams

Register for free for full unlimited access to all innovation profiles on LEO

  • Discover articles from some of the world’s brightest minds, or share your thoughts and add one yourself
  • Connect with like-minded individuals and forge valuable relationships and collaboration partners
  • Innovate together, promote your expertise, or showcase your innovations