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AlgoCart collects tons of data from health & nutrition data from retailers and allows advertisers to target specific consumers based on what is important to them nutrititionally.
About
AlgoCart is developing a health and nutrition personalization technology that sits in retailers' stores/websites and 'knows' every individual shopper's health needs. Then, using Identity Resolution technology (as opposed to cookies) we allow food and beverage advertisers to reach consumers with super-targeted ads according to each consumer's health needs. This increases the ROI on every food ad campaign, reduces cost, and brings up efficiency.
Key Benefits
- Dramatically increase ROI on food and beverage advertising campaigns - Reduce costs by narrowing the top-of-funnel audience segmentation
Applications
The platform will allow targeting consumers on every digital advertising venue (websites and apps, social networks, even in-store while shopping).