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Upcycled turmeric shot by-product transformed into a fibre-rich, health-boosting ingredient for functional snacks—supporting immunity, gut health, and sustainability.
About
The Turmeric Co. is a leading functional wellness brand dedicated to harnessing the power of natural, whole food ingredients to support health, performance, and recovery. Founded by former professional athlete Thomas Hal Robson-Kanu, the company is renowned for its award-winning range of raw turmeric-based shots—crafted with a proprietary blend of fresh, functional ingredients like ginger, watermelon, and black pepper. Backed by science and trusted by elite athletes and health-conscious consumers alike, The Turmeric Co. is committed to clean-label innovation, sustainability, and creating solutions that improve lives through nutrition.
Key Benefits
This upcycled turmeric shot by-product offers a powerful, multi-functional ingredient that directly addresses consumer demand for nutritious, sustainable snacking solutions. Naturally rich in insoluble dietary fibre, bioactive compounds (including curcuminoids), and plant-based micronutrients, it delivers tangible health benefits such as improved digestive function, enhanced immune support, and anti-inflammatory effects—all without added synthetic components or fortification. Its fibrous structure provides an excellent clean-label bulking agent, enhancing texture and satiety in snack formulations while supporting sugar and fat reduction goals. Commercially ready and derived from a circular production process, this ingredient also contributes to sustainability and zero-waste targets, offering a compelling blend of wellbeing, functionality, and environmental responsibility. Perfect for integration into biscuits, bars, and chocolate formats, it’s a versatile and scalable solution for the next generation of functional snacks.
Applications
The primary target market for this innovation includes health-conscious consumers seeking snacks that deliver functional benefits beyond basic nutrition. This encompasses:
- Active lifestyle consumers looking for recovery, performance, and immune support from natural sources.
- Wellness-focused adults (ages 25–55) prioritising gut health, inflammation reduction, and clean-label ingredients.
- Flexitarians and clean eaters who favour plant-based, sustainable products with minimal processing.
- Parents and professionals seeking convenient, better-for-you snack options with added functional value.
- Eco-conscious consumers motivated by zero-waste, upcycled, and environmentally responsible food choices.
This turmeric-derived ingredient is ideal for use in a wide range of mainstream snack applications—including biscuits, bars, chocobakery, and confectionery—offering functional, textural, and nutritional enhancements. Its recognisable, trusted natural origin (turmeric) makes it highly marketable across global territories where clean-label and wellbeing-led snacks are in high demand.