The Pharoscion Global Journey

In the dynamic realm of digital transformation, Pharoscion Global stands tall as a beacon for small and medium-sized enterprises (MSMEs) worldwide. Founded with a vision to democratize digital solutions akin to those provided by industry giants, Pharoscion Global has carved a niche by offering affordable, tailored technology-driven strategies.

About the Founder

Inspired by icons like Mr. Narayan Murthy and Mrs. Sudha Murthy, Rishi embarked on his entrepreneurial journey early, starting with an online ticket booking venture in Kanpur during his high school years. 

Avid follower of Mr. Narayan Murthy & Mrs. Sudha Murthy from Infosys, Rishi started a business when he was in class 11th (2011) with his uncle in Kanpur, Uttar Pradesh. It was an online ticket booking services business which they both ran but it did fail due to operations challenges within one and half years but that added the bug of entrepreneurship in him. He did freelancing in his college days and realized the pain pointers being faced by small business owners. He started his professional career with Infosys (back then his dream company for the love he has towards his role models), what he learnt there made him realize the way Infosys is serving its clients, MSMEs should also get similar professional services for them to grow faster. 

Ironically, an Australian e-commerce company from Noble Park, Melbourne reached out to him on 11th Jan 2018 through a common friend, and he agreed to help fix some issues on their e-commerce portal without any costs. Overnight, he rallied his friends and assembled a small team to take on this exciting challenge, which would soon become the foundation of Pharoscion Global. What he started in his flat in 2018 as a live project is now the Pharoscion Global. 

In about July of 2019, he co-founded The Pizza Central, a one-stop cafe chain that operates on a franchise basis. To begin, he had a goal of helping small and medium-sized enterprises (SMEs) with their digital transformation without charging them exorbitant costs. He hopes to take his business in the same direction that Zerodha has taken theirs: entirely on their own two feet. Despite initial setbacks, his passion for entrepreneurship persisted through freelancing and a stint at Infosys, where he recognized the untapped potential in providing professional services to MSMEs.

Founder's Insights

To be a business is to provide value to the world, and for us, that is equivalent to answering the question: How can we empower MSMEs and startups globally to overcome their most pressing business challenges by leveraging tailored, technology-driven strategies in cloud services and digital presence, thereby facilitating their digital transformation and enhancing their competitiveness in the market?"

An AWS Certified Solutions Architect, Ex-Infosys & Ex-Fusion Global (UK), what I, Rishi (Founder & Chief Pharoscion) started in his storeroom in 2018 as a live project is now the Pharoscion Global, A Digital Transformation Company Serving Globally.  To begin, we had a goal of helping small and medium-sized enterprises (SMEs) with their digital transformation journeys that eventually scaled to Enterprises and Corporations, without charging them exorbitant costs. In about July of 2019, he also co-founded The Pizza Central, a one-stop cafe chain that operates on a franchise basis and took successful exit in December 2022.

So what is Pharoscion Global? What is its business model?

Pharoscion Global specializes in cloud-built applications such as Food Khazaana and King Mechanic, alongside services encompassing digital transformation, custom software development, SEO, branding, and e-commerce solutions. Pharoscion Global operates on a bootstrapped model, focusing on delivering cost-effective yet cutting-edge digital solutions tailored to the unique needs of MSMEs.

Inception

Founded as a passion project in Rishi's apartment, Pharoscion Global swiftly evolved into a global player in digital transformation. 

Rishi, inspired by Mr. Narayan Murthy and Mrs. Sudha Murthy, began his entrepreneurial journey in class 11 with an online ticket booking business in Kanpur, which faced operational challenges & failed. This experience fueled his passion for entrepreneurship. After freelancing in college & understanding the struggles of small business owners, he started his professional career with Infosys. There, he realized MSMEs needed professional services similar to those provided by Infosys. In 2018, he helped an Australian e-commerce company with their ecomm portal issues for free, which became the foundation of Pharoscion. Rishi's goal is to support SMEs in digital transformation affordably, aiming to build Pharoscion independently like Zerodha.

This reflects Rishi's proactive spirit and commitment to bridging the digital divide for MSMEs.

Market Environment

There is high Demand for Affordable Solutions i.e. MSMEs seek cost-effective digital tools that deliver significant impact. But there is also a need for Customization: Tailored strategies are crucial for addressing the unique challenges of MSMEs.

In today’s rapidly modernizing environment, there is an eagerness for Technology: Many MSMEs are eager to adopt new technologies but need expert guidance. They need Crucial Digital Presence: Strong digital marketing, SEO, and branding are essential for attracting and retaining customers.

Hence, we focus on Trust and Relationships: Building long-term, trust-based relationships. It’s because we see the global potential: MSMEs worldwide face similar challenges, highlighting opportunities for global expansion.

Competition 

In a competitive landscape, Pharoscion Global distinguishes itself through its commitment to affordability and client-centric innovation, setting benchmarks akin to industry leaders.

A profitable bootstrapped Pharoscion Global stands at the forefront of Digital Transformation, renowned for its expertise in Cloud and Digital Presence including Tech and Marketing solutions catering to MSME businesses and startups globally. With a robust client presence across 7+ countries, the agency specializes in providing tailored, technology-driven strategies that directly tackle the most pressing challenges faced by businesses today.

Challenges

One significant challenge we overcame was the initial skepticism from potential clients about our ability to deliver high-quality digital transformation services at an affordable price. Many MSMEs were wary of investing in digital solutions due to past experiences with costly and ineffective implementations. By consistently demonstrating our expertise, providing exceptional customer service, and showcasing successful case studies, we gradually built trust and credibility in the market. This persistence allowed us to prove our value and establish strong, lasting relationships with our clients.

Marketing Services

The company's offerings span comprehensive digital marketing strategies, including SEO, branding, and custom tech solutions designed to optimize client visibility and engagement.

They include Cloud built apps like Food Khazaana, King Mechanic, PharoAssist, PharoBill etc.,. and Services like digital transformation, building disruptive and results driven Digital presence, custom software development, On and Off page SEO, Branding and Digital Marketing, E-commerce and more.

Customer Satisfaction 

Pharoscion Global prides itself on exceptional customer satisfaction, validated by accolades such as the Certificate of Trust from Tata Nexarc, underscoring its impact in empowering MSMEs globally.

Receiving the Certificate of Trust from Tata Nexarc for our exceptional services to MSMEs is a memory we cherish. This recognition was a significant turning point for us, solidifying our confidence and ambition to support MSMEs and startups globally. It validated our efforts and inspired us to continue delivering high-quality, impactful digital solutions to our clients.

Dedicated to forging long-term relationships, Pharoscion Global provides responsive customer support, ensuring seamless implementation and ongoing assistance for its digital solutions.

Future Vision

Looking ahead, Pharoscion Global aspires to emerge as the trusted global leader in digital transformation for MSMEs, envisioned as the "Pharos of the 21st Century - A Global Champion of Digital Transformation for MSMEs - A lighthouse for enlightenment." The company aims to expand its footprint and impact, empowering businesses worldwide through innovative, scalable digital solutions.

Pharoscion Global remains steadfast in its mission to empower MSMEs with transformative digital solutions, driven by a passion for innovation and a commitment to client success. As it continues to evolve, the company remains dedicated to pioneering affordable, impactful digital transformations that propel businesses into the future.