Power of Data Creation: Generative AI for SAS Viya

SAS Viya, a leader in business analytics, takes a revolutionary leap forward with the integration of Generative AI (GenAI). This powerful technology transcends traditional analytics by not just analyzing data, but creating entirely new sets. This blog explores how GenAI empowers SAS Viya users to unlock a new frontier of data-driven decision making.

What is Generative AI?

Generative AI leverages machine learning, particularly Large Language Models (LLMs), to create novel data. Unlike traditional AI that focuses on identifying patterns in existing data, GenAI can:

• Generate realistic text: Imagine crafting marketing copy, writing financial reports, or summarizing complex datasets – all powered by AI.
• Produce synthetic data: Create anonymized datasets that preserve statistical properties for training models without compromising privacy.
• Develop digital twins: Build virtual simulations of real-world systems for risk assessment, process optimization, and scenario planning.

GenAI in SAS Viya: A Game Changer

SAS Viya seamlessly integrates GenAI functionalities, empowering users to:

• Boost Innovation: Integrate GenAI models into existing workflows and decisioning processes. Imagine AI-powered assistants dynamically updating dashboards or generating "what-if" scenarios based on market fluctuations.
• Enhance Data Security: GenAI fosters data privacy by generating synthetic data for model training. This protects sensitive information while maintaining the integrity of your analytics.
• Accelerate Insights: Derive deeper meaning from data through AI-generated narratives and summaries. GenAI can translate complex statistical models into clear, actionable insights for informed decision-making.

Real-World Applications of GenAI in SAS Viya

Here are some compelling use cases:

• A consumer goods manufacturer leverages GenAI to optimize warehouse space allocation and plan for future demand by simulating various scenarios based on historical data and market trends.
• A financial services company utilizes GenAI to generate synthetic customer data for fraud detection models, ensuring privacy while maintaining model effectiveness.
• A pharmaceutical company employs GenAI to create digital twins of clinical trials, accelerating research and development by testing the impact of new drugs in a virtual environment.

Why Choose SAS Viya for Generative AI?

SAS Viya offers a robust GenAI platform with distinct advantages:

• Trustworthy Results: SAS prioritizes explainability and bias detection in GenAI models, ensuring reliable and responsible AI implementation.
• Unparalleled Security: SAS Viya adheres to stringent data governance practices, safeguarding sensitive information throughout the GenAI lifecycle.
• Seamless Integration: GenAI seamlessly integrates with existing SAS Viya features, allowing for a smooth adoption process and maximizing the value of your data infrastructure.

Conclusion

Generative AI marks a paradigm shift in the world of analytics. By incorporating GenAI into SAS Viya, businesses gain a powerful tool to unlock new levels of innovation, enhance data security, and accelerate data-driven decision making.